Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Apple has a very long history of creating memorable commercials, from the iconic ...
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
When an ad goes viral, it’s usually for one of two reasons — it resonates so deeply with viewers that they can’t stop talking about it … or it makes people so upset they rush to social media to voice ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
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The tech giant was accused of being ‘tone deaf’ after a new advert for the latest iPad showed creative tools being crushed by a hydraulic press. The newly-released ad promoting Apple’s new ...
David Yelland and Simon Lewis discuss why Apple’s latest iPad ‘crush’ advert misfired, the crisis created by Baidu’s PR boss, and Nadhim Zahawi’s resignation communication plan.